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Behavioral economics to motivate healthy goals

Behavioral economics to motivate healthy goals

Pact is a mobile consumer health and fitness startup that conquers excuses with $$$ as a motivator!

Members make a Pact of how many days a week they want to exercise, or goals they have about healthy eating habits. To make goals more interesting, members decide how much they’ll put on the line to pay if they DON’T get to the gym or hit their eating goals. If they meet their Pact by checking in at their gym with our iPhone app, or by submitting community verified food photos, they receive cash rewards, paid for by those who didn’t exercise.
Co-founder and CEO of @Loftium. Former founding CEO of @Pact. @Harvard University 2010.
Total raised


Funded over

2 rounds

Latest round

Seed (Jun 2012)

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