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Marketing Manager

$90k – $110k • 0.1% – 0.2%
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OpenInvest is looking for an experienced marketer to execute on a variety of lead generation, PR, sales collateral, social media and event projects for a B2B SAAS financial technology product. Lay the foundations of OpenInvest’s sales and marketing processes and resources and then build them into a powerful system for client acquisition. Explore new techniques and avenues for growth but online and in-person. Make us become the biggest name in impact finance while building trust, accountability and accessibility into our brand.

EXPERIENCE/WHO YOU ARE
- 3-5 years of SAAS marketing experience (fintech exposure nice to have but not required)
- Digital marketing experience with knowledge of typical array of digital marketing and analytics tools: Salesforce, email managers, ad generation platforms, google analytics etc.
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver with exceptional attention to detail and desire to learn
- Experience with social media, especially Twitter and LinkedIn
- Comfort with writing and content generation
- Familiarity with managing vendors, contractors and others in project completion
- Confidence wearing many hats and being a one-person team

RESPONSIBILITIES
- Take direction from our VP of Sales and head of Business Development to execute on major company goals and visions
- Enable sales to grow and improve their pipelines
- Lead gen through LinkedIn ads and potentially other sources
- Create social media plan and execute; monitor and respond to interactions
- Content pipeline: idea development, execution (or contract-writer management), formatting and execution, distribution
- Work with the VP of sales to build sales collateral
- Event, appearance and speaking management
- Deliver feedback from marketing channels to product and sales teams
- Manage outsourced PR firm
- Brand and voice development and amplification

BENEFITS
- Full medical (including dependents) through Anthem Blue Cross & Kaiser - - Permanente, dental and vision
- Life and disability insurance
- Flexible vacation policy and paid parental bonding leave
- Lunch, snacks and drinks provided
- Commuter benefit program
- Centrally located office (downtown San Francisco)

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