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Octopart is the search engine for electronic components and industrial products.

Director of Marketing

$140k – $160k • No equity
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About Us:

Octopart is the search engine for electronic components. We live at the center of electronic design and our people are the heart of Octopart. Our team’s passion and dedication powers everything we do. No, really. That might sound like typical corporate jargon, but we genuinely love what we do here at Octopart and we think you will, too.

Octopart’s mission is to equip the rapidly growing population of electrical engineers, buyers, and makers with everything they need to make decisions about electronic parts. From a sophisticated search algorithm that helps them quickly find the right part, to comprehensive data that gives them confidence in selecting a part for their project, Octopart endeavors to save people time so that they can focus on designing the technology that powers our daily lives.

The Opportunity:

Your mission is to set and steer the strategic direction of the Octopart brand, marketing initiatives, and marketing organization. You will be responsible for establishing a highly cross-functional marketing program where success is measured through consistent increases in user acquisition, user retention, and revenue from our B2B efforts.

You are a strategic member of the team who leads from the front by gaining a deep understanding of our users and customers; product and its value; and processes, systems, and tools. With this understanding, you will establish focused messaging defining Octopart’s role in our industry, our growth intentions, and the value we deliver to users and customers. You will also act as a brand guardian, setting clear visual and verbal brand guidelines.

You will set a standard of excellence across the entire marketing program, setting clear priorities, goals, and standards for analytics to track progress against goals. You will establish highly productive cross-departmental processes and working relationships. You will attract top talent into the marketing organization and work to elevate your team in their skills and career opportunities.

About You:

- You are a strategic and visionary thinker who is able to see and communicate the big picture in an inspiring way. You proactively identify opportunities and risks through a comprehensive analysis of current and future trends.
- You excel in organization and planning. You set focus around key priorities and provide clear direction through establishing defined plans and processes. - You have high standards for organization, scheduling, and budgeting. You are dynamic and thoughtful in resource allocation, building the core marketing capabilities through an effective combination of internal and external resources.
- You have strong opinions weakly held. You exhibit a high level of empathy, seeking to understand others and illustrating a willingness to explore other viewpoints before taking action.
- You are an excellent communicator in both verbal and written mediums, able to synthesize complex information into clear and impactful messaging.
- You have at least 6+ years of experience within a marketing discipline
- You have at least 2+ years of leadership and management experience owning a marketing function or department
- Experience at a growth stage organization with a marketplace, B2B or Direct to consumer focus is a strong plus.
- BA/BS degree or higher level of education is required.


- Competitive salary packages
- Generous health, dental, and vision coverage
- Open vacation policy and flexible hours
- A beautiful office in the Flatiron district with great natural light
- The technology you prefer and resources you need for a great workspace

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Healthcare benefits

Parental leave

Work from home policy

Vacation policy

Company meals

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