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We make it easy to put your money where your beliefs are

We make it easy to put your money where your beliefs are

Nudge for Change simplifies voting your conscience with your wallet by alerting you if you’re about to spend your hard-earned cash in a way that doesn’t align with your core values, and instead nudging you toward alternatives you can feel good about supporting.

Here’s how it works:

1. Install the app and calibrate Nudge’s moral compass with your own by swiping right or left to tell us which issues matter most to you in categories like the environment, LGBT equality, equal pay for women, racial justice, and workers’ rights (This only takes a minute).

2. We use a detailed ranking system to score all the businesses in our database on a scale of one to ten in each category.

3. When you walk into a business that doesn’t share your values, we’ll give you a heads up and alert you to better options nearby.

Soon all our small purchases will add up, retailers will begin taking note, and together we’ll nudge the world just a little closer to becoming a better place for all of us.

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Worked at Collective Health, Nudge for Change. Experience with Backend Development, CSS, Django-Rest-Framework

Theo Lane

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Co-founder and Experienced full-stack employee offering unusual combination of technical chops, people skills, and all things outlier.