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Matching skin tone to fashion & beauty with proprietary technology

Matching skin tone to fashion & beauty with proprietary technology

Did you know the fashion & beauty industry has defined the color "nude" as a few shades of beige that don't match 84% of the global population?

Meet NUDEST - the fashion tech company redefining beauty standards to match the full range of diversity in women's skin. Founded at Harvard Business School in December 2015 by Atima Lui, NUDEST is on a mission to provide women of every complexion access to fashion and beauty items that match and complement their skin tone best.

Featured in Forbes, Cosmopolitan, Seventeen, The Huffington Post, SELF, and .Mic, NUDEST built a proprietary algorithm called NUDEMETER to carefully match customers' skin to fashion and beauty items that best complement their complexion by combining photo analytics and customer skin tone attributes with textile color and fabric data.

The company licenses NUDEMETER to brands for use by their customers on their own websites. Deck available upon request.

Atima Lui

Avatar for Atima Lui
Founder & CEO @NUDEST. Worked @Apple @Google & @Walmart. Studied @Harvard Business School.

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