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Indian consumer finance venture focusing on financial inclusion

Growth Manager (7yrs +)

₹20L – ₹30L • 0.0% – 1.0%
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IMPORTANT: this is a senior level position; you'll be managing a team of high quality individuals and will be reporting to the founders directly. Don't apply unless you have sufficient experience.

NIRA launched its business a year ago. We’ve made large strides towards product market fit; we have a clear view of who our customer is, what our proposition is to them, and our positioning in the market. In short, we’ve laid a solid foundation; now it’s time to scale.

GM’s role is to oversee the efforts in growing the business. You will be responsible for creating and defining NIRA’s growth plan and ensuring targets are met through focussed execution.
You’ll work closely with the founders and the rest of the team to achieve these objectives.

We are looking for someone who can grab this opportunity by the scruff of the neck, and help us take the business to the next level.


Growth Strategy: help build a cohesive strategy for how we will scale the business
→ define clear growth objectives and determine the appropriate allocation of resources to meet those objectives.

Planning / coordinating: determine growth priorities. Create the framework for how we should manage our initiatives.

Existing Base: develop activation strategy, retention and upselling plans to maximise monetisation of customer base

Performance measurement; define and measure the KPIs against which the team will be held accountable in reaching its objectives. You must also be ready to iterate and adapt your plan if goals are not being met. It’s essential that we keep growing.

Provide customer insights - combine quantitative data with other insights from other exercises to provide a new and better understanding of our customers.

New products - With these aforementioned customer insights, you’ll work with product and engineering to determine what new products we should introduce.

Team management - you will be overseeing a team of young talented individuals. You must be able to harness their talent and keep them motivated towards achieving our goals.

Can think quantitatively; we want to be able to measure what we’re doing and allocate our resources where we’ll have the greatest success. Be able to think of relevant experiments that we can implement quickly to test a hypothesis. Must be comfortable with statistics, and the tools required for such analysis.

Creative. All answers don’t lie within a spreadsheet. You need to be able to think laterally and join the dots where others can’t.

Collaborative & communicative - you will be working people from all parts of the company on a myriad projects and initiatives. We need someone who can work well with others and articulate their thoughts to their audience.

Obsession with the customer. The customer is our most important stakeholder. Everything we do must be with the view of making their lives better, either through a better experience, or improving the way we serve their needs. You should want to spend a considerable amount of time talking to customers.

Growth minded. Always asking how can we do this bigger and faster? You have to constantly be driving the business forward.

Goal oriented: setting goals is necessary but not sufficient. You need to be obsessed with reaching and exceeding the goals. You won’t rest until they’re reached.

Switched on: alert to what our customers want, what the market is doing, and where we can create an impact.

Requirements / Valuable Experience [Need more input on what to put here]
Minimum 5 years experience of direct growth-focused experience.
Experience scaling consumer product fast
Experience and a deep understanding of our target market; workers earning less than 30k per month

Intimate knowledge of various channels’ strengths, weaknesses, idiosyncracies, and areas of best fit.

NIRA at a glance

Indian consumer finance venture focusing on financial inclusion

NIRA focuses on Consumer Lending and Fin Tech. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees. To date, NIRA has raised $3.1M of funding; their latest round was closed on April 2020.

You can view their website at https://www.nirafinance.com or find them on Twitter, Facebook, and LinkedIn.

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