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marketing intelligence platform for news organizations

marketing intelligence platform for news organizations

Personalization is the most important capability to a company’s marketing, but the lack of relevance and poor contextual alignment of native advertising to editorial content results in an increase in ad blocking, reduced consumer engagement and lost revenue opportunity.

At the same time, ad blocking estimated to cost publishers nearly $22 billion during 2015. There are now 198 million active ad block users around the world growing by 41% globally in the last 12 months.

The solution is a 1:1 communication across all channels and explore new business models for advertising like contextually targeted native ads in emails.

Traqli’s machine learning technology based on semantic and behavioral analysis turns customers data into insights and automatically acts on it + integrations with native advertising networks bring alignment between native ads and editorial content in emails for the best performance and audience engagement, which is also multiply revenue.

Alex Chapko

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Founder & CEO @Newzmate. Driven by helping people and companies be efficient and effective in every aspect of their life

Dmytro Shandyba

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Founder @Newzmate • Skilled technical manager and software developer. Worked at DirecTV, Serena Software and Presente3D. Masters degree in Software Engineering.
Total raised

$365K

Funded over

4 rounds

Latest round

Acquired (Oct 2018)

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