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Closing the digital divide in behavioral health

Marketing Operations Analyst

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Our Story:

NeuroFlow CEO and West Point graduate Christopher Molaro served in the US Army for five years, including a tour in Iraq as a platoon leader. Coming back home, he experienced firsthand the gaps in the behavioral health system, and upon completing his Wharton MBA, teamed up with co-founder/COO Adam Pardes to launch NeuroFlow in 2017. Beginning as a team of six people working in an office fit for two, we’ve since grown rapidly (over 30 employees and 10X revenue year-over-year growth) and earned numerous accolades from CNBC and others for our mission-driven, innovative work. NeuroFlow tools already support tens of thousands of people at hundreds of organizations including Jefferson Health and the United States Air Force.

What We Do:

NeuroFlow is a digital health company combining workflow automation, engagement tools, and applied AI to promote behavioral health integration in all care settings. NeuroFlow’s suite of HIPAA-compliant, cloud-based tools simplify remote patient monitoring, improve risk stratification, and facilitate collaborative care. With NeuroFlow, care teams can finally bridge the gap between behavioral and physical health to improve outcomes and reduce the cost of care.

How We Do It:

The award-winning culture at NeuroFlow is one built around encouragement and daring to be great. Our core values have been displayed in our office since day one, and each team member is responsible for carrying out these values and keeping each other accountable to them. We succeed through our flexibility and agility, navigating and transforming an industry ripe for change where “no” or “can’t” is too often the default. We have an ‘own the whole product’ mentality and teamwork is pivotal to our success - open and frequent communication within and across departments is not only encouraged but expected. NeuroFlow offers unique opportunities to work in a fun and challenging fast-paced environment with direct, meaningful impact for care teams and users across the country.

How You Will Help:

You will help our marketing team to build and establish our brand as “the” company transforming behavioral health. The marketing operations analyst will be the glue for our marketing team, helping to ensure information, campaigns, and processes are aligned to our key growth goals. This team member will be wearing many, many hats: creating and launching a social media campaign, landing an analyst briefing, and spinning up some competitive analysis for sales (all before lunch) is a walk in the park for NeuroFlow’s marketing operations whiz. Success in this role will require heavy collaboration with numerous teams (sales, product, and CS) and requires someone who can own and execute projects from inception to reporting. This role is an ideal fit for a detail oriented self-starter who is passionate about project management, mental health, and digital technology.

Responsibilities:

-- Assist with the implementation and execution of marketing campaigns while also helping to track and report back on campaign effectiveness
-- Develop and execute our events (trade shows, meetups, conferences, speaking engagements, client dinners, etc) strategy aligned with our overall demand generation strategy to increase awareness and create qualified leads
-- Own the entire event lifecycle: research, negotiation, budgeting, logistics, promotion, and on-site support
-- Website content management for both planned A/B tests and ad-hoc updates
-- Lead the data cleaning and optimization efforts to ensure our CRM is the source of truth for marketing and sales
-- Analyze data and historical trends to provide insight and identify operational improvements that the department; the metrics matter to you, so you’ll own key reporting and dashboarding projects
-- Grow social media audience and referral traffic from social media channels -- Take a proactive approach to using social media as a source of growth by monitoring key topics, industry trends, audience resources, and target accounts
-- Collaborate with product and sales to manage and maintain our due diligence and competitive analysis efforts
-- Identify key industry analysts and researchers for us to brief and educate on our technology
-- Manage our awards calendar and coordinate award submissions
-- Support the marketing and patient education efforts of our clinical partners and customers

About You:

-- Bachelor’s Degree in marketing, communications, public relations or a similar field
-- 2-4 years of experience in a marketing or public relations role, preferably in B2B
-- Experience in a fast-paced, startup environment
-- Health care (especially health IT) industry experience strongly preferred
-- Working knowledge of the key elements of a martech stack (analytics software, SEO tracker, SEM, A/B testing webinar, email marketing platform, CRM, marketing automation, CMS)
-- Effective multitasking, communication, and problem-solving skills
-- Familiarity with Adobe Creative Suite, WordPress, and HTML
-- A sharp attention to detail; no item is too small or left unattended when you are running the show
-- You can switch gears from big-picture strategy to execution and back again, all in the same day
-- Ability to directly interfacing with our customers and partners
-- Tenaciously curious; constantly asking “why?” and seeking new tests, new answers, new ways of solving problems
-- A reliable team player who is excited about all that comes with working for a high growth, impact-focused technology firm
-- Work history or familiarity with digital health, clinical care, behavioral health a plus

Company Benefits:

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, very competitive medical, dental, and vision coverage, life and disability insurance, parental leave, 401K, company-sponsored events.