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First Ever Brand Automation Platform

First Ever Brand Automation Platform

Naming Matters is a brand automation platform that provides creative and vetting tools for naming new companies, brands, products, and services. Naming Matters reimagines this stressful and expensive process, saving hundreds of hours and fostering creativity with it's beautiful name space visualization. For its automated risk assessment of potential names, no legal knowledge is required of the user; Naming Matters performs this algorithmically and includes the assessment of registered and pending trademarks, URLs, and social website usernames. Linguistic risk analysis is also automated. Patented and patent-pending, Naming Matters is the latest invention by world naming expert SB Master, founder of Master-McNeil (naming.com) who previously named PayPal, Ariba, Concur, Affirm, Eos, Zesty, Causes, Clarium, various cars, and 60+ products for Apple, among hundreds of additional companies, products and services.

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SB Master

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Founder "Naming Matters." Founder Master-McNeil, pioneering naming firm where we created PayPal, Ariba, Affirm, Quid, etc. HBS MBA