Personal chefs on demand for the price of eating out
CMO$1k – $1k • 7.0% – 12.0%
*What’s the opportunity? *
As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resources to build a team, internally and externally, to help you execute on the strategy you develop.
*What will I be doing? *
You will work directly with our Co-Founder/CEO and take full ownership of our online/offline presence and customer acquisition programs. To be successful, you will have a proven track record building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth in a consumer facing startup.
Example work in this role:
Create and own the go-to-market (GTM) strategy. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.
Develop relationships with key partners. You will identify key partnership opportunities and develop them, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.
Establish and manage to budget. Build and justify total marketing budget and cost of acquisition targets. Manage to budget while proactively identifying risks and remediation options.
What skills do I need?
At least 3 years experience as top marketing executive at a consumer facing startup developing and executing go-to-market plans for marketplaces, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging etc.);
You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
Strong analytical, creative and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.