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Mulberry is a personalized platform for insurance at point of sale

Senior Product Marketing Manager

$85k – $115k • 0.15% – 0.2%
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Mulberry is disrupting a $40B insurance industry by providing omnichannel merchants a seamless plug-and-play platform from which to offer product insurance. We call NYC home and are founded by a team of executives who are passionate about e-commerce and building efficiencies through a customer-first outlook. Our platform not only drives revenue for brands, but also improves customer experience and trust in warranty programs.

We are looking for a creative, customer-centric Product Marketing Manager to own and drive the go-to-market strategy of Mulberry’s product and offerings. You will be responsible for deeply understanding our target markets and audiences, developing/implementing growth strategies (from brand marketing to content marketing), managing launches, and increasing product and feature adoption. This is a highly collaborative and strategic role and you will get to play a vital role in our success.

What You'll Do:

  • Own all product positioning and messaging development on our website and marketing programs that resonate with our audiences
  • Bring that positioning to life in the form of full-funnel marketing campaigns, internal/external communications, and collateral, in partnership with our internal teams
  • Manage content strategy and calendar to support demand generation, sales and customer teams, and thought-leadership content needs
  • Inform product strategy: uncover and prioritize new product opportunities that will drive growth, by talking to customers, conducting external market research, and tracking competitive products
  • Collaborate with our Engineering and Sales teams to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement

What We're Seeking:

  • 5+ years experience in B2B SaaS product marketing, brand management, or strategic consulting
  • Outstanding written and verbal communication skills and storytelling ability
  • A good balance between analytical abilities and creativity; you can take an idea from conception to 4.execution to analysis
  • Highly organized and resourceful, with an ability to drive focus, clarity and prioritization
  • Scrappy and resourceful when facing challenges of all types i.e. “no problem too small, no problem too large”
  • Low ego, collaborative, and a fast learner

*Benefits and Perks: *

  • Competitive salary
  • Equity
  • Full benefits, including 401(k)
  • Unlimited PTO
  • Strong, vibrant, and fun culture, with lots of virtual outings!

Health insurance

Equity benefits

Vacation policy

Unlimited PTO

Company meals

Unlimited Snacks!

Mulberry Technology at a glance

Mulberry is a personalized platform for insurance at point of sale

Mulberry Technology focuses on Enterprise Software, Ecommerce, and Insurtech. Their company has offices in New York City. They have a small team that's between 11-50 employees.

You can view their website at https://getmulberry.com or find them on LinkedIn.

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