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Deliver motivational messages via digital advertising to improve outcomes

Deliver motivational messages via digital advertising to improve outcomes

We’ve blended the latest advances in advertising techniques, ad tech, and behavioral science to deliver motivating messages to targeted groups of people in place of some of the typical advertising messages that they encounter on sites like Facebook, Instagram, and Twitter. While there are a number of attractive verticals, our initial focus is on university customers, where we support improved student engagement and graduation rates (and increased revenue for our clients). The Motimatic system serves motivational messages dynamically through social media channels and digital advertising networks. Nearly half of students who begin college never finish. Motimatic has been shown to increase the number of students who continue on track to graduation by 9% or more.

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