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Bonobos meets Honest Co.

Manager of Acquisition Marketing

$60k – $85k • No equity
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Who is Monica + Andy?

Monica + Andy is a digitally native brand that makes grow-with-you, organic essentials for moms, babies and kids— sizes newborn to 8. Inspired by the birth of her daughter, first-time mom Monica Royer created Monica + Andy in 2014 to deliver the softest GOTS-certified organic fabrics, limited-edition prints, and mix-and-match essentials to discerning mothers everywhere. With superior customer service, a no-questions-asked return policy, hassle-free gifting options like the Hospital Cuddle Box and even the option to visit a local Guideshop for assistance, Monica + Andy is the choice of informed parents and gifters who expect the best. In addition, Monica + Andy serves as an unbiased, unsponsored resource and community to help moms and moms-to-be feel supported and confident in all of their choices.

At Monica + Andy, our core company values are:

Empathy
Self Awareness
Judgment
Intellectual Honesty
Positive Energy



Where we need help

Monica + Andy is looking for an experienced, creative and analytical Manager of Acquisition Marketing to join our team. You will manage the end to end user experience for the acquisition of new customers. The Manager of Acquisition Marketing will have a deep understanding of paid acquisition and retention for digital brands. You will be the owner of Monica + Andy’s overall strategy and execution of our paid efforts within Facebook, Instagram, Pinterest, Google, and other social media platforms. You will lead cross-functional teams of peers and external partners to achieve a high level of performance marketing.

What does the job entail?

- Responsible for end to end customer experience from paid acquisition to website experience (mobile and desktop)
- Build and continuously optimize paid social campaigns to support Monica + Andy’s growing product line by managing day-to-day campaign strategy and implementation
- Manage paid search campaigns across Google AdWords and additional platforms
- Manage the day-to-day reporting of the core analytics associated with acquisition marketing
- Collaborate with in-house creative teams to improve efficiency and scale in paid social channels
- Rigorously test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spend
- Identify and drive new game-changing performance marketing opportunities to further scale the business and improve efficiencies
- Collaborate directly with the Chief Revenue Officer to improve full funnel efficiency of total marketing budget
- Manage relationships with Facebook / Instagram / Google partners and continuously learn about the algorithm updates
- Track and organize campaign details and media spend across platforms
- Work cross-functionally with leaders on product, engineering, creative, analytics, and insights to unlock new growth opportunities
- Compile reports on KPIs and builds analytical dashboards to use to make recommendations to senior leadership on potential for growth in paid channels

What kind of person are we looking for?

- Passion for e-commerce and digitally native brands.
- Go-getter - someone who goes hard after goals and doesn’t settle.
- An analytical mindset – You understand that testing every assumption is vital to success, but measuring correctly and interpreting the results is just as important.
- World-class expertise in acquisition marketing, especially with Facebook / Instagram but also across all major performance marketing channels.
- Good communication skills – You are able to effectively communicate your performance, learnings, and ideas to people at every level of the organization.
- Curiosity and willingness to try new things, work in a fast paced environment, and never settle for the status quo.
- Self-starter mentality – You can develop the strategy and execute upon the strategy on your own with little guidance
- More practical skills needed:
- 5+ Years of experience managing paid campaigns / acquisition marketing
- BA/BS or equivalent, preferably in a quantitative field
- High proficiency in a marketing analytics / reporting tool.
- Experience with A/B/MV tests tools / frameworks.
- Advanced Excel skills
- Advanced skills creating wireframes and functional/interaction specifications. Knowledge of Adobe Creative Suite a plus
- Strong experience with HTML, CSS and Javascript is a plus.



Monica + Andy is an equal opportunity employer and makes employment decisions on the basis of merit. Monica + Andy policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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