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Changing the world one rug at a time

Changing the world one rug at a time

Our mission at Miss Amara is to create an online shopping experience for rugs that will be so simple, stimulating & affordable that it will inspire you to update the look of your room all the time. For now we are tackling this three ways: 1) Use data (search volume and social) to understand consumer preferences and curate a selection of rugs that appeal to current tastes and styles. 2) Create a website that makes it easy to both browse or find something specific, depending on shopping mindset. 3) Use social channels to collect, curate and share inspiration that will encourage & help customers to update their home. Looking ahead - we've kept this project as lean as possible as we're keen to learn from our customers, data and macro trends & evolve potentially into affordable customisation and/or collections.

Aaron Weller

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CXO & Co-Founder @Miss Amara & Lucid | Digital Strategist & Customer Experience Specialist