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Novel Technology to Infuse Compounds into Hair

Novel Technology to Infuse Compounds into Hair

MIrakel has developed a platform technology that dynamically generates charged particles and infuse them into the hair matrix (applications include straightening, coloring, thickening, moisturizing of hair). The starting compounds are remarkably safe, bringing an unprecedented level of safety to both the stylist and the end consumer. The first product 'elektrostyle' is positioned to create a new product category in hair - towards addressing problems related to curly hair (tangling, frizz, long blow drying times). Women currently manage these problems by using products, straightening and tools. There currently exists no solution that allows women to permanently keep their curls while addressing these problems (a large, global opportunity). Now designed to be used by professionals in the salon, elektrostyle in future would evolve into a consumer version. Apart from addressing curly hair problems, elektrostyle aspires to be able to 'design' hair, changing the world of hair for women.

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