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A better way to renew and refill mental health prescriptions

Director of Performance Marketing

$140k – $150k • 0.25% – 1.0%
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Minded is seeking a Director of Performance Marketing, based remotely for now but ultimately in Soho, NYC. This is the first marketing hire, so you won’t just be optimizing - you’ll help take us through pre-launch testing, launch, the search for product-market fit, and to acquiring and retaining customers at scale with attractive CAC/LTV.

Role:

  • Devise, run and analyze tests of audience segments, creative, copy, pricing, promotions and channels - including social media, paid and organic search, affiliate, display, DRIP, referrals, etc.
  • Identify effective strategies and tactics of competitive and comparable companies
  • Develop a deep understanding of our customer’s needs and desires through rigorous customer development.
  • Develop and refine customer personas
  • Devise and implement strategy for content marketing and SEO
  • Choose and own our marketing stack including CRM, marketing automation, analytics, etc.
  • Manage acquisition budget

An ideal candidate will have:

  • Experience at an online direct-to-consumer product or service company from pre-launch or launch through over 50,000 paying customers
  • A passion for starting with a blank slate, to learn which customers love a product or service and why, and how best to acquire and retain them
  • A strong grasp of, and disciplined approach to analytics, A/B testing, and metrics driven performance marketing
  • An insatiable curiosity and drive to identify and test ways to improve acquisition and retention
  • A love of marketing, and for staying up to date on platforms, tools, strategies and tactics
  • At least 5+ years of digital marketing experience

Benefits include:

  • Medical, dental & vision Insurance paid in full
  • Unlimited vacation days
  • Freedom to work remotely through the COVID period

Minded at a glance

A better way to renew and refill mental health prescriptions

Minded focuses on Mobile, Healthcare, E-Commerce, and Telemedicine. Their company has offices in New York City. They have a small team that's between 11-50 employees.

You can view their website at https://www.tryminded.com or find them on LinkedIn.

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