A better way to renew and refill mental health prescriptions
Director of Performance Marketing$140k – $150k • 0.25% – 1.0%
Minded is seeking a Director of Performance Marketing, based remotely for now but ultimately in Soho, NYC. This is the first marketing hire, so you won’t just be optimizing - you’ll help take us through pre-launch testing, launch, the search for product-market fit, and to acquiring and retaining customers at scale with attractive CAC/LTV.
- Devise, run and analyze tests of audience segments, creative, copy, pricing, promotions and channels - including social media, paid and organic search, affiliate, display, DRIP, referrals, etc.
- Identify effective strategies and tactics of competitive and comparable companies
- Develop a deep understanding of our customer’s needs and desires through rigorous customer development.
- Develop and refine customer personas
- Devise and implement strategy for content marketing and SEO
- Choose and own our marketing stack including CRM, marketing automation, analytics, etc.
- Manage acquisition budget
An ideal candidate will have:
- Experience at an online direct-to-consumer product or service company from pre-launch or launch through over 50,000 paying customers
- A passion for starting with a blank slate, to learn which customers love a product or service and why, and how best to acquire and retain them
- A strong grasp of, and disciplined approach to analytics, A/B testing, and metrics driven performance marketing
- An insatiable curiosity and drive to identify and test ways to improve acquisition and retention
- A love of marketing, and for staying up to date on platforms, tools, strategies and tactics
- At least 5+ years of digital marketing experience
- Medical, dental & vision Insurance paid in full
- Unlimited vacation days
- Freedom to work remotely through the COVID period