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Data Governance:simplify & sustain information governance programs for customers worldwide

Marketing Lead

₹9L – ₹9.7L
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Meru is looking for a talented Senior Content Editor/Marketing Lead to join our team and oversee editorial strategy for our main content channels. This position will work closely with the Chief Product Officer and oversee the development and delivery of fully integrated marketing for our business. In addition to having a strong understanding of content, the ideal candidate will also have a background in PR or journalism as well as experience executing SEO strategy for a growing tech company. As we expand and roll out to markets globally, you will develop and operationalize go-to-market campaigns and initiatives from concept to execution.

Responsibilities:

- Execute on a SEO-driven content strategy based on a set of given target keywords, content topics and opportunities that are engaging to a B2B demographic.
- Produce the highest quality articles in the industry that can sometimes be pitched to reporters.
- Manage editorial calendar
- Track and report on content metrics using tools like Google Analytics
- Craft messaging. You’ll anchor our entire go-to-market strategy with a bold, consistent product story. You’ll help our sales team pitch against competitors, test marketing messages, define target personas, and get customers excited about any new technology we ship.
- Manage product communication. We’re constantly launching big new features. Whether through blog posts, ad campaigns, collateral, you’ll communicate our evolving product narrative to existing customers, and to the broader market


Requirements:
- 3+ years of product marketing or product management. Prior writing or editorial experience is a plus
- Strategic thinking about every piece of the larger analytics market
- Strong storytelling skills
- 2+ years experience with SEO strategy
- Experience with Google Analytics
- Experience writing on B2B topics
- Thrives as both an individual contributor AND in a highly-collaborative team environment
- Superb time management, judgment, decision-making and problem-solving skills
- Preferably from top schools :
Mudra Institute of Communications, MICA
Xavier Institute of Communications
Indian Institute of Journalism & New Media, Bangalore
Indian Institute of Mass Communication (IIMC)

-Strong portfolio in Brand Communications, Digital Marketing, Social Media
Location
Hyderabad
Job type
Full-time
Visa sponsorship
Not Available
Experience
3+ years
Hiring contact

Meru Data at a glance

Data Governance:simplify & sustain information governance programs for customers worldwide

Meru Data focuses on Privacy, Software, and Artificial Intelligence / Machine Learning. Their company has offices in Houston and Texas. They have a small team that's between 11-50 employees.

You can view their website at http://www.merudata.com or find them on Twitter and LinkedIn.

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