Traditional pet insurance wasn't working for us, so we built something better
Director of Growth Marketing$80k – $120k • 0.05% – 2.0%
Wagmo is looking for a dog loving, number-crunching, Director of Growth Marketing to lead customer acquisition, conversions, and retention. This role reports directly to the CEO and is responsible for expanding our user base and building a scalable acquisition model.
As a member of the founding team, this is an opportunity to have complete ownership over all things growth and acquisition. You’ll own our acquisition funnel and assist with product development along the way. You will optimize monetization levers, including referral programs and promotions, as well as identify and launch new levers by working closely with the product team. In this high visibility role, you will drive the user acquisition agenda and campaign roadmap, and play a big part in developing the culture of our marketing team. As one of our early hires, you will have the opportunity to grow into more responsibility as the company expands.
What You'll Do
-Manage an annual budget across a multi-channel marketing mix with a focus on scaling new customer acquisition, retention and revenue growth while achieving relevant company KPIs (revenue, CAC, LTV/CAC, ROAS, % new customers, repeat rate)
-Leverage expertise in attribution modeling to inform channel investment and assess spend efficacy
-Build budgeting and monthly revenue forecasts, ensuring execution is successful against budget goals via a deep understanding of marketing’s relationship to overall financials
-Create a performance marketing roadmap to determine the optimal channel mix, creative message and budget allocation for all acquisition and retention campaigns via data-driven customer segmentation
-Day-to-day management of campaigns across a range of channels with an emphasis on driving high-quality users to support aggressive growth
-Drive and manage A/B and multivariate tests with landing pages, copy, content, and more
-Generate data-driven hypotheses and test, scale and optimize marketing campaigns to cost-effectively drive key user actions on platform
-Partner with other teams to improve the user journey in order to optimize conversions, renewals, and the customer experience
-Communicate and work with the executive team to make data-based decisions around marketing tactics, strategy and growth plans
What You'll Need to be Successful
-A proven track record (3+ years) of efficient growth in rapidly-scaling environments, and experience both bootstrapping and managing an annual budget
-A highly analytical mind. You’re the type of person who puts everything in an excel sheet. You collect data on everything and use it to make constant, incremental improvements
-Ability to see the forest, not just the trees. You can set and communicate a high-level strategy while managing the day-to-day execution
-Strong experience with acquisition and retention programs that grow users and engagement, ideally at a direct to consumer startup
-A scrappy and entrepreneurial mindset. You love the challenge of crushing goals under a tight deadline and budget
-Self-motivated and organized, with the ability to prioritize and work with minimal supervision
-Outstanding written and verbal communication skills, detail-oriented
-Ownership over a critical part of the company’s growth
-One of the first 10 members of the team
-Company retreats, team dinners/lunches
-Flexible remote work policy
-Flexible paid time off (PTO) policy
-Dog friendly office
-Generous health care package
Who We Are
Wagmo is a team of pet-obsessed people who came together over our love for animals and problem-solving. We value authenticity and efficiency, and almost always have a dog in the office. We prioritize performance over pedigree, compensate fairly, and never take ourselves too seriously. We’re well funded by impressive investors, fresh out of Techstars and based in NYC.
What We Do
Wagmo is a new type of membership plan that makes it easy and affordable to be a better pet parent. For our customers, Wagmo offers pet-parents access to affordable pet wellness including coverage for things like exam fees, vaccines, even grooming. On the back end, Wagmo products are designed to collect real-time veterinary pricing data around the country, giving us a unique insight into consumer spending and pet medical histories.