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A new standard for dentistry

Content & Marketing Manager

$50k – $100k • 0.05% – 0.25%
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COMPANY

Dandy (formerly, Orthly) has a vision is to fix dentistry. We will bring the best privately owned dental practices online under one roof. We will supply the dentists with everything they need to do their best work (state-of-the-art tools, resources, marketing and patients). And we’ll provide patients with a trusted, convenient, and top-of-the-line dental experience.

JOB DESCRIPTION

As we’re ramping up our team, we’re looking for very specific people who’ve got the chops, the drive, and the passion to do whatever it takes to get this ship across the ocean. We are growing at an alarming rate and we’re looking for a Content Strategist to help us get to that next level. You will be expected to work closely with leadership to build a brand. The ideal candidate is an awesome writer, but isn't afraid of getting their hands dirty with other marketing initiatives.

WHAT YOU'LL DO

We’re looking for a content strategist who can write like a human being - sure we’re in healthcare but that doesn’t mean we need to bore the socks off our users. We want to engage people as a neighbor, a friend; and we need someone to help us find and develop that voice.

- Work with leadership team to bring the Dandy brand to life across a variety of mediums and marketing platforms (i.e. web properties, apps, blog content, emails, retail signage, etc.).
- Lead the brand positioning efforts to differentiate Dandy (tone & voice).
- Lead local PR messaging to drive buzz for Dandy.
- Manage social media and blog content.
- Build out a brand marketing team over the next year as the company scales.

WHO YOU ARE:

- Strong writing background: 5+ years of PR, inbound marketing, brand marketing, or general marketing experience.
- You are very familiar with Hubspot or marketing automation, personas, lead scoring, etc.
- You are excited about joining a fast-paced environment.
- You have communication skills; able to work cross functionally to ensure consistent messaging.
- You can create messaging that can balance multiple stakeholders at once.
- You are a self-starter who's able to move projects forward with little direction.
- You are willing to get hands dirty to do whatever it takes to ensure success.

BONUS POINTS IF YOU:

- Have worked at a venture-scale startup.
- Have spent time in healthcare or marketplaces businesses.
- Understand the dental industry.

*Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.*

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