Direct-to-Consumer Sales Manager

Develop and manage a direct-to-consumer marketing campaign to raise awareness of safety products for bicyclists, motorcyclists, and automotive racing enthusiasts. The effort includes identifying and engaging influencers on social media and blogs, social media content generation, online advertisement, social media advertisement, identifying events and rallies for vendor exhibiting, and assessing effectiveness of media outlets and social media platforms. The ideal candidate will already be engaged heavily within one or more of the identified customer cultures. We could possibly hire three different persons, one for each market (bicycles, motorcycles, automotive racing) in which case all three would need to coordinate efforts to have a cohesive story and branding. Experience with Amazon Marketing Services for marketing our products within Amazon is highly desired.