Performance Marketing Manager

This role requires hands-on experience in managing paid digital channels,
cross-functional communication skills and
demonstrated project management experience. The ideal candidate must be
strategic, able to develop innovative solutions, take initiative and have a
well-rounded digital background. They must have extensive experience
successfully running programs that exceed ROI targets, and are motivated by
analytics and audience insights to drive engagement in key market segments.
● Develop and execute strategies to hit aggressive lead acquisition and revenue
goals for our digital and offline channels, including SEM, paid social media,
retargeting, and display advertising campaigns
● Identify, test and scale new channels with focus on maximising ROI.
● Working Knowledge of SEO
● Coordinate with stakeholders across the internal digital marketing team and
external vendors to ensure campaigns and projects are properly executed,
optimized, measured and reported
● Using our vast data identify segments and build custom audiences to zero in
on high performing targeting
● Maintain a data-first approach to Test, Learn, and Optimize every part of the
funnel
● Perform in-depth analysis of campaign data to identify opportunities for
optimization and to continuously improve conversion.
● Work with cross functional teams and 3rd parties as and when required to
develop content for campaigns; and ensure all visuals and copy are concise,
compelling and on-brand
● Monitor and anticipate digital marketing trends and winning tactics
● Creating a strategic framework to set and evaluate goals for every campaign
● Curate insights from FB Business Manager, Google Analytics, Google Ads
Manager on customer segmentation and journey.
● Validate optimization hypotheses through periodic A / B testing.
● Assist in drafting both creative and contextual communication for marketing
activities for all social media handles , newsletters and SMS.
● Track and report on Performance KPIs across all acquisition channels to
optimize ROI
● Working knowledge of various ad formats (Google AdWords, Facebook ads,
DoubleClick ads, Content marketing)
● Twitter & other ad platform experience
● Experience of planning and buying across Paid Media channels
● Understanding of feed management and optimisation
● Hands-on experience on analytics and other tools – Omniture, HootSuite,
Sprout Social, Hub Spot, SEM Rush, Moz, Mail Chimp, Marketo, Re-Targeter,
ZenDesk, CJ Affiliate
Qualifications:
● 5-7 years of hands-on experience managing performance-based paid social,
search, and display.
● Demonstrated success leading and managing multiple digital marketing
channels including SEM, paid social, display, digital content
strategy/development etc.
● Analytical and makes data-driven decisions to maximize ROI
● Strong verbal and written communications skills for effective cross-functional
collaboration
● Creative thinking capabilities that include an interest to learn and adopt
innovative marketing technologies and tactics
● Any Graduate Degree + Google Certification/Other Institutes or online
certifications for Performance Marketing, Social Media Marketing
● Experienced with Hubspot and integrated CRM campaigns
● Certified in Google AdWords and Google Analytics
● Facebook Business Manager - Facebook Blueprint exam