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The personal trainer in your pocket

Chief Marketing Officer

£20k – £22k • 1.0% – 5.0%
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This is a key and exciting role in a fast paced, entrepreneurial business. You will be a vital part of an exciting period of growth and investment, as well as helping to take the company to the next level. As CMO, you will be responsible for the planning, management, and ongoing growth and development of all marketing functions (acquisition, retention, engagement, brand).

Key Skills and Responsibilities:-

Highly skilled in online and digital marketing. Previous experience in marketing a mobile application or other online business is essential.

International experience would be a significant asset.

Expert understanding of paid search, display advertising, mobile, in app, social and online as well as above the line marketing. Experience in 'App specific' channels eg. ASO and ASA is a bonus.

Highly analytical and quantitive in relation to understanding key data, metrics, analytics and conversions.

Know about the importance of brand. Must be able to build and present a consistent and powerful profile worldwide.

Strong leadership and people management skills with an experience in building and energising a team including third party agencies.

Responsible for leading the economic and growth engines of the business with an emphasis on user acquisition and user retention.

Must love the brand, company and vision - you will be instrumental in communicating the vision of Mastered Fit to the rest of the world.

Passionate about health and fitness and at the same time be up to date with current social trends.

Creative and up to date with the latest marketing technologies.

Ability to set and successfully achieve goals to deliver the results required.