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Global leader in the vapor industry

Sales Manager

$100k – $150k
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The Sales Manager is responsible for managing and growing our business by adding new points of distribution, establishing relationships with our Retail Partners and their staff, distribution partners and their sales reps, and others to provide them with valuable insights about the industry / category, our leading innovative products, consumer profiles/trends to consistently exceed their expectations in our knowledge and attentiveness to their overall business needs and the growth of their overall business in the category, as well as overseeing a small team of business development representatives. Proficiency with sales technologies, including but not limited to CRM software, communication technologies and software, etc. is necessary for success in this role. We are looking for individuals who thrive in an energetic, creative, innovative and data driven environment. Candidates should have the talent to execute successfully on these challenging business objectives. If you have those qualities and want to succeed in a fast moving and exciting environment, we want to give you an opportunity to maximize your potential and begin an exciting career with Marina Vape.

We’re looking for employees who are motivated to take on responsibility, accountability and want an opportunity to really make a difference. Our sales professionals do this by educating retailers, distribution partners and connecting with our adult tobacco consumers in a "1 on 1" manner with the purpose of gaining trial and transitioning adult smokers from combustion cigarettes to Marina Vape products as well as drive retailer and influencer engagement and advocacy.

Devise Sales strategies with the goal of increasing points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and ultimately user acquisition.

Calling on established accounts and prospecting new traditional and nontraditional retailers; i.e Specialty retailers (Vape, Smoke, Tobacconists), C-Stores, Bodegas, etc.

Day to day management of 5-7 business development representatives.

Plan, organize, and execute sales strategies and territory plans.

Develop SWOT and territory analysis and execute sales strategies against analysis with data driven decision making.

Work collaboratively with Trade Marketing to increase awareness and positioning at Retail.

Proficient and or adept to using today’s sales technologies and software, especially CRM - Netsuite, to identify, analyze and act upon leads, opportunities, sales funnels, customer data.

Selling and executing local, regional and national Trade Marketing and branding initiatives into existing and prospective accounts.
Achieving OKR’s (KPI’s) set for the company, regional team and individual performance.

Building deep “Trusted Advisor” relationships with store managers / owners and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.

Engaging in product trainings, demos, consumer awareness, branding and acquisition initiatives.

Enthusiastically promoting the marketing message and product mix through direct discussions with retailers using data and analytical proficiency, as well as using influencing skills to promote a beneficial business plan for Marina Vape and our retail partners.

Consistently representing yourself and applying Marina Vape company values in all business interactions It is expected that Sales Managers will become not only a passionate product and industry / category experts, as well as a valuable business consultant / advisor whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to all of our customers; retail partners, distribution partners, etc.

Possibly attend trade shows and events to market product.

Possibly attend retailer and distributor product and sales training events.

Drive retailer engagement and improve retailer satisfaction and advocacy.

Create buzz and increase consumer demand for product.
Communicate plans to leadership. Be able to develop compelling presentation decks to gain approval for ideas as well as communicate results.
Assess both successes and failures with actionable plans for continuous improvement.

Focus on execution to make things happen and get the job done.

Minimum 4-5 years experience, CPG, Spirits, Tobacco and/or consumer electronics a plus.

Prior people management experience.

Good understanding of a test and learn approach

Willingness to operate out of your comfort zone in a new industry

Great communicator using technology (Powerpoint, Excel, teleconferences, etc.)

Able to make data driven decisions

Capability to discern important factors from noise in a busy role
Proficiency, and aptitude of basic computer skills, and CRM software (Netsuite).

Proficiency with and willingness to learn new sales technology and data analytics.

Positive attitude and emotional IQ in a hyper-growth, fast paced, continually evolving environment.

The ability to take initiative and be creative, while simultaneously taking direction.

Willingness to learn and grow personally and professionally.

Bachelor’s degree or equivalent experience
Los Angeles
Job type
Visa sponsorship
Not Available
8+ years
Hiring contact

Marina Vape at a glance

Global leader in the vapor industry

Marina Vape focuses on Consumer Goods. Their company has offices in Los Angeles. They have a mid-size team that's between 51-200 employees.

You can view their website at http://www.marinavape.com or find them on Facebook and LinkedIn.

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