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Budget driven Discount Optimization Engine to improve returns on Discount Campaigns

Growth Hacker

₹3L – ₹6L • 0.1% – 1.0%
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SALES:
Target $300k in revenue over the first 1 year
Manage International Outreach(US and Europe Market)
Qualify leads, cold email relevant customers and Identify the relevant stakeholder for maximum chance of conversion
Manage the entire life cycle of the customer right from Lead to Conversion
Build sales collateral (like sales presentation, custom sales proposals, sales email, sales pitch, teaser, case studies, sales emailer)
Be extremely numbers driven and build evaluation metric both for showcasing ROI to customers and sales performance

DIGITAL MARKETING:
Manage Facebook Ads for global outreach
Write Blogs, Press releases and engage with potential customers on all Social Channels to increase brand Exposure and Value
Get involved with Analytics to understand what and why the customers are exploring our website and suggest improvements
Setup email drip marketing campaigns for Leads Engagement

INTERNATIONAL OUTREACH:
Reach out to International Markets- Mainly US, Europe, China
Understand the Market and develop strategy to approach customers in these markets
Prioritize Outreach by aligning it with Revenue growth and current product capabilities

SALES OPERATIONS:
Develop the ideal SLA between our Customer and Marax
Manage day to day legal operations due diligence, compliance like taxes in India and US

GENERAL:
Have Subject Matter knowledge in Latest developments in Target Markets/Users
Develop High level technical knowledge in the Product to make technical pitches to customers with ease

PRODUCT INPUTS/FEEDBACK FROM MARKET:
Get involved and contribute to product development discussions to help build a sustainable product and reposition product to improve OKR(Revenue)
Participate in Design Sprints to help shape the product
Research New markets for Marax’s use cases
Build a Pricing Strategy/Model from which the customer can easily understand cost vs value
Build functional expertise(digital marketing, consumer internet products) to contribute to product from the perspective of marketeers and product owners.

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