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Amusement park, theme park, fmcg products

Digital Marketing Manager

₹4L – ₹5L
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· Industry: A Diversified Business House into FMCG, Education, Real Estate and Tourism

· Functional Area: Marketing

· Role Category: Online/Digital Marketing

· Role : Digital Marketing Manager

· Employment Type : Permanent Job, Full Time

· Salary: Not a constrain for right candidate.

· Keyskills : content marketing email marketing social media marketing digital marketing google analytics google webmaster tools seo expert

· Desired Candidate Profile

o Enthusiastic candidate who has the following profile -

o Excellent verbal and written english communication

o Practical knowledge, with hands on experience in one or more of the mentioned areas.

o Eagerness to learn and grow in the digital marketing industry

o Analytical mindset and critical thinking

o A good team player

· Education - Any Graduate/ Post Graduate with relevant experience

· Job Responsibilities

o Email Marketing:

§ Build and manage Email Campaigns

§ Send Weekly Newsletters

§ Send Weekly Promotional emails to customers and leads

o Content Marketing:

§ Do research to identify topics and content to be written for our websites

§ Write SEO optimised content for our websites

§ Work with content writers for generating content for our websites

§ Review and modify articles submitted by content writers

§ Update content on the product pages and other pages of the website

o Website Analytics, Maintenance and update:

§ Analyse website traffic and key performance metrics on Google Analytics and make changes to correct any problems

§ Work with Google Webmaster to identify any issues and resolve on the website.

§ Updating the website content from time to time.

§ Optimising the content to get maximum upload speed.

§ Identifying and removing Bugs.

o Search Engine Optimisation:

§ Keyword analysis and Keyword Optimisation

§ On Page content updates to optimise content for Search Engine Rankings

§ Off Page content updates via guest posts, reviews, social media comments and other backlinks

§ Run technical SEO tools on the website and plan fixes to improve the ratings of the website

o Social Media Marketing:

§ Update Social Media content pages

§ Engage with customers and leads via social media and generate sales

§ Respond to reviews on various social media platforms.

o Conversion Rate Optimisation:

§ Analyse the reports and decide which content is better for conversions

§ Review visitor analytics and visitor recordings and identify improvements for the website to improve sales and conversions

§ Analyse Heat maps of key website pages and optimise content and workflow to improve conversions

§ Setup e-commerce conversion funnels, track metrics to improve conversion rates

Malpani Group at a glance

Amusement park, theme park, fmcg products

Malpani Group focuses on Mobile Software Tools. Their company has offices in Pune. They have a large team that's between 201-500 employees.

You can view their website at http://Malpani.com

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