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Encounter the next era of computing

Encounter the next era of computing

We’re Magic Leap, and we’re a different kind of tech company. One that’s changing how people interact with the digital world. So, naturally, the journey starts with building a totally new kind of computer. One that’s lightweight, wearable and capable of changing the way we experience the world. One that frees the digital content from behind screens and brings it into the world around us, making everything from shopping to entertainment to communication and productivity better and more natural. So imagine music you can see and touch, movie screens that can be put anywhere, and games that pour into your living room with characters that take over your couch. We know it sounds impossible, but that’s kind of the point. Headquartered in sunny South Florida and with offices around the globe, we are a company of people who see and do things a little differently. Well, a lot differently. And that’s where you come in.
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Latest Stories and News

Fading Light: the story of Magic Leap's lost mixed reality magnum opus

  • The Verge
  • 2 months ago

In April 2020, the weird and ambitious startup Magic Leap cut its workforce in half and delayed plans to take mixed reality glasses mainstream. The company had a wealth of ideas about how ordinary people might use its hardware, which overlays virtual images on reality. But after years of development, many were still prototypes or tech demos. Magic Leap was done with consumers for the near future, and it didn’t seem to be leaving much behind.

Inside the company, though, a few dozen developers were building what they describe as one of Magic Leap’s most exciting projects. It’s called The Last Light: an interactive story about a young woman dealing with the death of her grandmother, designed to show the storytelling potential of mixed reality. And crucially, its creators say it’s finished — but they aren’t sure if anyone will ever see it.

Fading Light: the story of Magic Leap's lost mixed reality magnum opus

Magic Leap hires top Microsoft executive as C.E.O.

  • Nytimes
  • 2 months ago
  • Magic Leap has hired Peggy Johnson, a top executive at Microsoft, to be its chief executive, as the troubled augmented reality headset start-up shifts its focus from consumers to businesses.
  • Ms. Johnson, who starts at Magic Leap in August, is joining at a critical time for the once vaunted start-up. While Magic Leap had caused excitement with a virtual-reality headset intended to show people the technology’s abilities, the product arrived after many delays to lukewarm reviews, and sales fell short of expectations.
  • In December, Magic Leap announced plans to focus on selling technology to businesses rather than consumers, aligning more closely with Ms. Johnson’s experience at Microsoft.
Magic Leap hires top Microsoft executive as C.E.O.

What's left of Magic Leap?

  • The Verge
  • 3 months ago
  • In 2016, Magic Leap looked like it would change the world. The company had raised over $2 billion by promising incredible hardware that would open up a new artistic medium — the first plausible avatar for the long-held dream of mixed reality.
  • Now, Magic Leap seems barely afloat. On May 21st, the company laid off around 1,000 employees before getting a last-minute $350 million investment that many saw as a lifeline. The following week, founder Rony Abovitz stepped down as CEO.
  • As the company shifts into survival mode, the dream of a market-shifting creative platform seems to be dead — or, at the very least, indefinitely delayed.
  • Instead, the company is focused on products that can keep the company alive — business-focused applications built in the model of Microsoft’s HoloLens.
What's left of Magic Leap?

Sarah Citron

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Eldar Khaliullin

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Founder @CarTooth, @Drively • Studied at @Purdue University
Total raised

$1.9B

Funded over

4 rounds

Latest round

Series D (Oct 2017)