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Simplifying curly hair care

VP of Growth

$110k – $150k • 0.1% – 0.5%
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VP of Growth/Revenue

LUS Brands (YCW18) is in search of a Vice President of Sales to spearhead all things related to growing our revenues, customer base, and sales channels.

We sell a physical good (hair care products) direct-to-consumer exclusively through our own website. As such, a major percentage of our overall marketing budget has (to date) been devoted to digital paid ads. While we have plans to expand into other channels in the near future (i.e. wholesale offline), we are a true “digital brand” so we’re looking for a proven sales executive in the D2C online space.

You have a track record of successfully scaling fast-growth D2C eCommerce organizations, taking them from ‘hot new startup’ to ‘global household name’. With you, every ad dollar counts and you work tirelessly to optimize each and every revenue stream. You live and die by target attainment, and have a “no excuses” mentality where meeting and exceeding sales targets are concerned.

You are equally comfortable digging into technical details as you are strategizing for long-term growth and sustainability. A proven leader who delights in building up and mentoring teams, you will be joining us as executive hire #1 within the growth and sales department and will have the exciting opportunity to build your team from the ground up.

The Role:

- Complete ownership and responsibility for top line revenues. Responsible for communication surrounding all growth and revenue metrics to C-level executives as well as outside investors and/or board members.
- Responsible for enterprise-wide analytics, as well as all customer acquisition, retention and upsell initiatives across paid, owned and earned media channels.
- Help build out and oversee our new digital loyalty program.
- Media channels include but are not limited to paid social, email, TV, SEM, display, direct mail, SMS, print, and wholesale.
- Accountability of an 8-figure paid ads budget with a singular focus to maximize ROAS and grow top-line revenues.
- Work cross-functionally between marketing and operations leadership teams to assist in inventory forecasting and production planning.
- Work directly with the CEO to continue developing the company’s corporate, product, and go-to-market strategies.
- Measure company wide metrics that impact growth marketing performance and collaborate cross-functionally to drive improvements in KPIs.
- Stay on top of competitive landscape and propose strategies proactively to innovate and differentiate.
- Automate and streamline processes wherever possible to fuel efficiency.
- Build a growth team, from the ground up. Provide ongoing coaching, mentorship and leadership to in-house and remote team members.
- Manage relationships with external contractors and agencies, ensure they are hitting targets within predetermined timelines.

Critical skills:

- At least 10+ years in a growth leadership role within the B2C/D2C space selling a physical good (not software). Both digital and offline experience preferred. Experience in the beauty vertical is a plus.
- Proven track record of taking mid-level businesses from $25MM in annual revenue to $200MM and beyond.
- Experience with complete ownership of a company’s P&L, ensuring KPIs are met or exceeded each month.
- Proven experience efficiently and effectively managing 8-9 figure marketing budgets.
- Ability to carry out technical, day-to-day work within our most critical channels (i.e. Facebook and Google Ads) while building a team from the ground up.
- At least 5 years experience leading teams of 20+.
- Proven ability to hire for and oversee a myriad of growth functions and revenue streams (paid social, SEM, CRO, wholesale, etc).
- Proven track record driving sales across third party eCommerce sites (i.e. Amazon) is an asset.
- Outstanding and tenured business acumen, with excellent oral and written presentation skills (you will be responsible for presenting sales KPIs at investor and/or board meetings).