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Making user research simple and fun

Making user research simple and fun

The mission behind Lookback is to simplify feedback. Instead of traditional user testing the company wants to empower existing users with a tool that enables them to contribute an improved user experience. When traditional user testing requires equipment, Lookback enables software companies to record user feedback, experiences and bug reports - remotely and at scale. Available for your iOS, Android, and Mac apps.

Lookback, as a feedback recording tool is used by companies such as Spotify, Lyft, Squarespace and Venmo. The startup company was originally founded in Sweden and now have offices in San Francisco and Menlo Park. The remote team is based in the UK, the US, Sweden, and Canada.

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Founder, CEO Lookback • Worked as Lead web dev at @Spotify, @Wrapp • Hybrid designer, developer and entrepreneur (first exit at age 20).

Carl Littke

Avatar for Carl Littke
Founder Lookback - a tool for collecting user experiences • Founder Ripple - an interface design agency • Internet enthusiast • Master of Laws @Uppsala University
Code Poet • Founder of Lookback • previously iOS lead dev at @Spotify
Total raised


Funded over

2 rounds

Latest round

Series A (Dec 2015)


Competitive compensation



Offsite meetings