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Cryptocurrency ATMs Across North America

Digital Marketing Specialist

$55k – $65k • No equity
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About Localcoin

Localcoin is Canada’s largest Bitcoin ATM provider with a network of over 140 cryptocurrency terminals. Localcoin prides itself on constantly innovating in the blockchain infrastructure space. With an expanding product range including one of the first Canadian Bitcoin prepaid debit cards and online platform for purchasing/selling cryptocurrency, our vision of making cryptocurrency an easy and accessible resource for all Canadians is well underway.

Localcoin is a young, forward-thinking team filled with some of the brightest minds in the cryptocurrency industry. All employees at Localcoin have equal opportunities to contribute to the success of the company within a start-up culture that encourages self-starters, transparency and team connectivity. If you are looking to be an integral part of a rapidly evolving industry and team see our current employment opportunities or contact us directly at careers@localcoin.ca.

Digital Marketing Specialist

As a Digital Marketing Specialist at Localcoin, you will be a part of the Marketing team responsible for contributing to both inbound and outbound marketing strategies. If you know how to creatively handle various digital marketing tools, this position is for you. 

This is a crucial role in translating our company mission and vision into a cohesive and compelling messaging strategy as our brand’s audience continues to expand internationally—and as our team grows with more talented people looking to transform the world of cryptocurrency. You will report directly to the Marketing Manager in our Toronto head office.

What you’ll do

- Strive to maximize profitability of all Digital Marketing campaigns including SEM (Search Engine Marketing), PPC (Pay Per Click), SEO (Search Engine Optimization), Email marketing, SMM (Social Media Marketing) and ASO (App Search Optimization). 
- Produce positive measurable results in the form of marketing specific KPIs including target CPA, CAC, CPC, CPM, ROAS, Acquisitions (conversions), Conversion rates, general Cost/Conversion, customer LTV, customer RFM values, and others.   
- Create, manage, implement and refine all campaigns in an ongoing basis. 
- Produce campaign performance and milestones reporting.
- Create campaign content such as ad copy, landing pages, website and app content, promotional articles, product specific content, email drafts and others as required for all marketing needs.
- Collaborate with other staff in the creation of campaign content as needed. I.e. Media assets such ad banners and other creatives to support your campaigns.
- Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments, Google Ads experiments, etc.
- Effectively conduct Conversion Optimization using data from Google Analytics, Facebook Insights and other data sources, as well as Google Optimize of other A/B or Multivariate testing tools.
- Direct ongoing market research to foster organizational growth.
- Other duties as assigned.

Who you are

- A full stack digital marketer with a minimum of 2 years of experience on at least 3 of the following Digital Marketing channels: SEM (Search Engine Marketing), PPC (Pay Per Click), SEO (Search Engine Optimization), Email marketing, SMM (Social Media Marketing) and ASO (App Search Optimization). 
- Passionate about Digital Marketing and do the impossible to stay up to date on new marketing trends.
- A professional who craves for responsibility and thrives in a start-up environment.
- Results oriented: demonstrating intellect, strong work ethic and “no task is too small” mentality. 
- Excellent project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
- Great at reporting on campaign performance. Building custom reports on Google Analytics, Data Studio, Google Ads dashboard, etc.
- Comfortable customizing a website front end via Wordpress, HTML, CSS or Javascript. 
- Certified on Google Analytics, Facebook Blueprint, Google Ads and others. 
- Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
- Knows the ins and out of black, white and grey hat strategies for marketing channels such as SEO, PPC, Social Media, etc. 
- Native written/spoken proficiency in French and/or Spanish is considered a strong asset
- Knowledge or keen interest of Blockchain/ Cryptocurrency industry


You’ll love working at Localcoin because

We love crypto.
We believe that everyone should be able to own cryptocurrency and have a deep understanding of blockchain technology. You’ll have full access to Localcoin products to ensure your journey with cryptocurrency is seamless. That means you’ll be able to purchase cryptocurrencies supported by Localcoin below the Canadian market rate with zero fees! You’ll also gain insider access with discount coupons to products like our Prepaid Visa Card and the use of our ATMs nationwide!  

We’re not just employees. We’re people.
We have a strong commitment to support our employees’ wellbeing both inside and outside of the office. We offer unlimited travel insurance so you can get that R&R worry free, a customizable health and wellness plan with all the bells and whistles including an annual allowance spend account, a super convenient location on Yonge street with a flexible schedule to avoid the busy rush hour times, and a kitchen stocked with snacks and coffee to keep you fueled throughout the day.

We’ll invest in your career.
Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs and grow your career along the way. 

We’re creating an environment where everyone can thrive.
Our customers are nation-wide and diverse, so we’re building a team that is, too. Through initiatives like our company-wide teach and training days, opportunities to attend industry events, and allowing time for you to focus on self-development during the work day, we’re truly building an inclusive environment where people can bring their best selves to the office. 

We offer competitive compensation packages.
We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here. 

And so much more... family style catered lunch every Monday, quarterly team outings, weekly team socials, open concept office with themed breakout rooms to suit your working style, and organized volunteer opportunities to give back to our local communities. 

Sound like something you want to be part of? We’re hiring! Apply today to careers@localcoin.ca 
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Healthcare benefits

Parental leave

Generous vacation

Company meals

Wellness benefits

+2 more