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Taking the weight out of everyday products

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Blueland is re-inventing conventional cleaning products and personal care products to eliminate the need for wasteful plastic packaging. Our products are also optimized for e-commerce as they are 300x lighter, 200x more compact and 30x cheaper to ship than conventional products in our categories.

Founded by serial entrepreneurs Sarah Paiji and John Mascari, we have extensive experience launching and scaling digital first consumer brands including M.Gemi, Rockets of Awesome, Snapette & Bundle Organics. We are backed by leading venture capital firms, celebrities and CPG industry veterans.

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