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Tech for athletes

Tech for athletes

LIT Pro is the "black box" for action sports that breaks down key moments and helps athletes get better at their chosen passion. The product integrates HD-GPS and motion capture technologies to deliver an accurate and detailed analysis of each session. Metrics include speed, distance, lap times, jumps, flips, rotations, air time, g-forces, turn analytics, jump analytics, geographic position, body position and more. Heart rate and other bio-mechanical data are captured by LIT Pro when using compatible secondary bluetooth sensors.

LIT Pro has already been proven at several of the most elite events in action sports including Red Bull Rampage (mountain biking), Red Bull Double Pipe (snowboarding), the Monster Energy Supercross Championship and the Lucas Oil Pro Motocross Championship.

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Richard Zinn

Avatar for Richard Zinn
Founder @LITPro • Worked at @Omniture, @Boinc • Studied at @Utah Valley University

Ricardo Camargo

Avatar for Ricardo Camargo
Founder, President @Swenyo Founder @LITPro • Studied at @Ryerson University

Michael Ford

Avatar for Michael Ford
Founder @nzn-labs, @choose-renewables-llc (acquired 12/10), • Worked at @Deloitte Consulting, @cascade-engineering-inc • Studied at @Cornell University, @Rice University
Total raised


Funded over

1 round

Latest round

Seed (Oct 2012)