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Zappos of Lingerie

Board of Directors Opportunity @ Lingerie Planet, Inc.

$0k – $50k • 0.0% – 15.0%
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MISSION: Lingerieplanet.com is focused on becoming the leading online source of intimate apparel in the world. Thanks to direct relationships with designers and manufacturers worldwide, Lingerieplanet.com offers an enormous selection of products at the best possible value to our customers.

MARKET: The domestic women's intimate apparel industry stood at $13.7 billion. Combined with a $4.7 billion men's market, the undergarment industry accounted for over $18 billion.

OUR TEAM: Lingerieplanet.com was started by two tech entrepreneurs with extensive experience building high growth, profitable ventures. Their passion for building great businesses has created an energy and enthusiasm that is infused throughout the staff who knows they are part of a special team. Over 12 staff members & contractors are onboard including marketing experts, programmers, SEO gurus, style & fashion experts, and an outstanding customer service staff. Founder Eric Melin helped develop the very First Victoria Secret E-Commerce Website in 1999 and has marketed numerous catalog and direct marketing e-retail businesses - including roles a VP/Marketing at a e-retail business (Planet Shoes) - competing directly against Zappos.com.


Mark Cullinane: Harvard Business School, Bain Consulting, Digital Media Executive, Decorated ex-Military Officer

Eric Melin: Serial Entrepreneur, SEO Expert, Technologist, eRetail Exec & Former VP of Marketing at Planet, Inc.

COMPANY: Lingerie Planet, Inc. ( lingerieplanet.com)
Corporate: Delaware S Corporation Founded: July, 2010.
Industry: Intimate apparel e-tailer
Financing: Privately Held. All funding/ownership via Founders
Seeking: Interns & Remote/work at home opportunities
Status: Venture was cash-flowing & profitable before put on hold.
Advisors: Equity compensation available
Investors: Future investment rounds may include outside investors
Venture Stage: Prototype with customers, generating traffic & revenue

OPPORTUNITY: Despite the massive size of the intimate apparel industry, very little innovation has occurred around the retail sale of these items. Today, only 3% of women's intimate apparel is sold online but estimates suggest that online sales of retail apparel could account for as much as 35% of this $18 billion dollar market.

CUSTOMERS: Our customer is the sophisticated contemporary woman of any age who have a strong sense of personal style and who demand high-quality classy products delivered with world-class customer care at a great value.

KEY SUCCESS FACTORS: In nearly every retail sector there has been born a pure play online company that has been disruptive to that market. Amazon originally did it for books; Netflix did originally for movie rentals. More recently, Zappos has taken the shoe industry by storm while Backcountry has built an impressive business catering to outdoor enthusiasts. . . Lingerieplanet.com will be the disruptive force in the women's intimate apparel market and will accomplish this very simply by maintaining an obsessive focus on delivering value to our customers and will leverage the latest trends in social media and mobile commerce to innovate in an industry that has done very little to innovate or inspire its customers.


Lingerie Planet, Inc.
(845) LINGERIE sales/support
(845) 546-4374 M-F, 8:45am-8:45pm EST