License to Drift inspires consumers to let their passions be their guide for exploring the world. We enhance consumer confidence around destination and experience choices by delivering recommendations personalized to reflect users’ hobbies and interests and by providing information previously available via disjointed resources. We encourage our consumers to discover new locales, drawing on their personal tastes to spark interest in the offerings of a particular area. License to Drift was awarded 2nd prize in the 2017 New York StartUP! business plan competition.