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On-demand eyewear goods and eye exams. We help people SEE the world better.

On-demand eyewear goods and eye exams. We help people SEE the world better.

More than 15 million Mexicans use glasses. Nonetheless optics today seem to be missing the point. People prefer to have broken glasses or wait 3 years with an outdated prescription rather than visiting their local optic. Why? Absurdly expensive prices and a poor shopping experience?

Since 2015 we have been exploring these problematics and started developing a modern concept of visual health and fashion. We started operations by helping a very specific segment of the industry: contact lens users. Our current platform gives access to customers to purchase through a personalised service within Whatsapp & Messenger, offering free and fast shipping across the country, at an average 38% less than local optics.

Our next steps include refining the model of remote eye-exams we’ve been working on, as well as venturing in retail. Thus completing our vision of generating an omni-channel store that will revolutionise the optic industry in México.

Rafael De la Parra

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Angel investor, Sr. Executive, former entrepreneur and management consultant. Interested in investing 20k to 50k USD in seed rounds in B2C LATAM businesses
Investor + Designer + Explorer. Partner at 23 Design.
CEO and co-founder at LECO. Previous experience: MANDALAH Global Conscious Innovation Consultancy, INTEGRAL Coworking in Mexico City.

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