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Adaptive Account-Based Marketing (ABM) Solutions for B2B Enterprises

Adaptive Account-Based Marketing (ABM) Solutions for B2B Enterprises

Kwanzoo’s building a new B2B SaaS category that drives real sales and marketing alignment. Using Kwanzoo, our customers can:

- Integrate and consolidate ABM reporting across their global ABM paid media initiatives
- Provide account-level engagement insights to sales teams directly in CRM
- Deliver personalized experiences unique with dynamic co-branded ads that can include both brand and distribution partner logos and messages.
- Integrate both paid & owned media channels into the larger enterprise program mix

While transactional B2C display is more mature, the B2B segment today is under-served and "low tech". Criteo (NASDAQ: CRTO, $1.8B) primarily serves B2C customers. We see a similar scale opportunity in B2B, tackling these "Big Problems":

- Launching global ABM with precision and scale
- Integrate within and across marketing and sales tech
- Bridging the B2B martech-salestech-adtech divide, eliminate media waste
- Make B2B behavioral data easy to normalize, store, and use
VP Engg. @Aviso, Co-Founder & CTO @Kwanzoo; Previously Co-Founder & CTO BeyondCore; Product Dev/Mgmt/Sales Overlay at HP, Oracle, SAP; MS CS Stanford

Mani Iyer

Avatar for Mani Iyer
CEO @Kwanzoo - Marketing Tech Business. Founder Teamscape (sold to PSFT). Marketing Exec - ORCL, PSFT. @Microsoft Alum. MSCS U of Wisconsin. BSEE IIT Madras

Inside Sales Manager

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