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Marketing analytics on the Ethereum blockchain

Marketing analytics on the Ethereum blockchain

KR8OS is a neutral third party marketing analytics company with a digital advertising protocol designed to clean up the $225 billion+/year digital advertising industry. KR8OS prevents fraud, creates transparency, and enables trust. We use the blockchain as part of our tech stack to drive consensus around campaign analytics such as impressions and clicks. Our platform works by broadcasting event data in a hashed form to a decentralized set of verifiers on the blockchain who then programmatically validate the data via a smart contract. Economic incentives/disincentives ingrained into this verification process prevent fraudulent, or dishonest numbers by any single verifier to make its way onto the blockchain as the verified set of event data. Verified data is encrypted so that advertisers are unable to see other advertiser data and publishers are only able to see data related to their sites.

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