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Director Marketing Communciations

$55k – $75k • 0.1% – 0.3%
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Are you passionate about content creation? Have an undying curiosity for business to business, SME, Startups, SmallBiz, alternative finance, Fintech?

Our Director Marketing, Communications, creates, coordinates, and delivers the messaging and positioning for our various offerings for both our individuals and corporate clients. This position is responsible for the creation and appropriate dissemination of content across multiple channels and assets including website content, off line collateral, webcasts, social media, email, partners and press as well as on line advertisements and advertorials.

The Director Marketing, Communications will work closely with communications, product development, sales, finance and compliance team members. This is a cross departmental, high visibility position that will interact with business owners and the executive team on a daily basis.

Director Marketing, Communications Job Duties:

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

Obtains market share by developing marketing plans and programs for each product; directing promotional support.

Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Influences present and future products by determining and evaluating current and future market trends.

Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

Maintains research database by identifying and assembling marketing information.

Provides marketing information by answering questions and requests.

Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.

Maintains marketing staff by recruiting, selecting, orienting, and training employees.

Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Social Media Requirements:
Must be able to use social media tools
Be hands on managing all marketing channels

Contributes to team effort by accomplishing related results as needed.

Marketing Director Skills and Qualifications:
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy

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