Digital Marketing

Some Key Responsibilities include:
Strategizing, driving and coordinating the marketing strategies across all channels
Planned execute SEO/SEM campaigns, marketing data base, emails and social media
Plan and execute innovative ways to promote new initiatives and growth strategies
Work with the CTO to create and design the UI/UX of the platform
Design build and maintain social media presence
Handling the platform PR
Optimize spends and measure performance based on ROIs and KPIs
Optimize content for the website and social networking sites such as Facebook and Twitter
Create online banner adverts and oversee pay per click (PPC) ad management
Collaborate with agencies and vendor partners for website look and feel, content
Use consumer feedback to improve user experience
Identify trends, insights and optimize