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Lead Generation via Engaging Assessments

Lead Generation via Engaging Assessments

Assessments allow for prospects to obtain customized content that matches their needs and provides the company intelligence on the prospect. In addition, knowledge allows for proper next steps such as lead nurture path, scoring, as well as tracking buyer persona and buyer journey.

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Kevin Shayne

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B2B marketing pro with entrepreneurial drive. Working multiple diverse companies including SaaS, engineering, software, and hardware.