Avatar for Kiwi Crate

Delivering hands-on creative fun & learning to young makers

Senior Manager K-12 Education and Groups

$100k – $130k • 0.06% – 0.12%
Apply now
Please apply on our jobs page: jsco.re/2gfa9


Role and Responsibilities
We are seeking an entrepreneurial, data-driven Senior Manager to join our team to lead our K-12 education and groups business. This experienced individual will have proven successes leading and growing a business targeting the educational market. You’ll set the vision, then put it into action, driving programs that span merchandising, product design, marketing, engineering, analytics and data science.

We’re looking for an innovator with a strong understanding of the educational market and a vision for growing KiwiCo’s education and groups business. The successful candidate will combine product marketing, product management, business development, sales and analytical skill to grow the business. Additionally, the individual in this role will be able to partner closely with the product design team to ensure KiwiCo product delivers compelling and differentiated value to schools and groups. This position requires someone who can think strategically, while executing on the day-to-day tactics to realize their strategic vision. You’ll build KiwiCo’s K-12 education and groups business into an even more significant, thriving business.

Own revenue targets for K-12 education and groups, with responsibility for hitting aggressive quarterly growth goals. Meet - and exceed - financial and margin goals.

Develop deep understanding of customer and unmet needs; leverage this understanding to define schools and groups vision and differentiated strategy.

Strategic agility and the ability to envision and deliver highly effective cross-functional initiatives in complex, rapid growth areas. Lead the strategy & vision for a cross-functional team of product, marketing, analytics, engineering and data science in ideation, technical development and launch of products and experiences. Define and drive the education and groups experience through product, merchandising, lifecycle marketing, and business strategy. You'll set the tone and pace for the entire team by setting best practices, schedules, expectations, and priorities.

Work closely with the analytics team to uncover insights and new opportunities for growth and differentiation.

Work with Product Design and Operations teams, to ensure delivery of high quality products that align with KiwiCo values and standards.

Strong perspective on best practices for leveraging marketing channels to drive purchase conversion.

Develop promotional plans, messaging, offers, while also analyzing channel performance alongside Marketing team.

Define new product development opportunities - introduce new categories, test new price points and products for various age groups and use cases.

Optimize the website for optimal conversion and bring new ideas and innovative approaches to digital experiences to drive conversion.

Establish detailed KPIs and metrics to track and report on the performance of processes and programs and transform data into actionable insights and recommendations.

Be the champion for the education and groups business and educate the rest of the company on the growth opportunities. Regularly socialize insights to executive leadership. Ensure that online strategies align with overall KiwiCo business objectives and branding.

Manage forecast for education and groups and propose annual resourcing and budgets needed to hit goals.

Develop, train, and mentor others to track site metrics and analyze the business. Also manage others around inventory management


Required Qualifications

We seek team players with an infectious positive energy and a get-it-done attitude. Candidates must thrive in ambiguity, love a rapid paced environment, and have a strong desire to learn

4+ years driving growth in an educational or ecommerce market with demonstrated success scaling a business and delivering results. Strong perspective on strategy and vision around differentiated educational market or ecommerce experiences. Highly analytical.

Clear understanding of financial measurements and ecommerce metrics, and how to impact them. Experienced in growth and lifecycle marketing - with perspective on best practices for leveraging paid marketing, sales and owned channels (such as social and email) to drive purchase conversion.

Oversee customer experience to optimize and test, create methodology and analysis to improve the customer journey and lift key success metrics. Drive education and groups market strategy to create relevant, value-added, and engaging customer experience to increase engagement, conversion and lifetime value.

Deep understanding of technology, product / merchandising, and business so that you can connect user behaviors to business outcomes. Experience driving initiatives across product, marketing, engineering, and analytics.

Proven intellectual curiosity, ability to quickly come up to speed on complex business processes and generate creative solutions to tough problems.

Excellent business intuition and the ability to generate novel insight.

Broad operating range - the ability to engage at a strategic, executive level and dive into hands-on execution.

Excellent communication skills, especially executive-level communication and the ability to tell a compelling story.

Bachelor's Degree required; Masters or MBA ideal


Please apply on our jobs page: jsco.re/2gfa9

More jobs at Kiwi Crate

View all jobs

Marketing Manager

Apply now