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Nonprofit management, simplified.

Head of Digital Marketing

$52k – $85k • 0.05% – 0.15%
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About Keela:

Keela is on a mission to empower every social impact organization around the world with technology. We believe that access to powerful tools will change how nonprofits fundamentally work. We build and support software that we designed specifically for the needs of non-profit organizations. We are a certified B-Corp* (read the definition below it’s pretty awesome). Our team is passionate about diversity and inclusion — something that we believe is a source of deep strength in our growing company. We are a team of builders and leaders truly dedicated to building a globally impactful, sustainable and ethical business.

Keela has been recognized as one of Canada’s most promising start-ups with awards from Start-Up Canada, Small Business BC, and invitations to participate in programs such as C-100’s 48hours in the valley.

We are a close knit team of around 25 and are growing. Our office is in the heart of downtown Vancouver. We love to have fun, yes, but we don’t spend our days playing foosball and lounging around the office, we are passionately driven to hit targets, help customers and reach our next milestone. We are driven by the understanding that every non-profit that adopts Keela can do more good in this world, help more people and drive more positive impact, that is what motivates us every day. We love what we do, we are supported in our efforts and guided to reach new personal bests. Together we make up a culture defined by our empathy for others, our freedom to be creative, our mettle in the face of a challenge and our hustle and hard work when it’s required; All if this is strengthened by our diversity in style, approach and background. We are bringing useful, beautifully designed and feature rich software to serve the needs of the nonprofit sector. We are enabling those dedicated to doing good… to do more good.

Oh and we have a friendly, adorable, cuddle loving office dog. So well…. Must love dogs!

*Certified B Corporations are businesses that balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Job Description:

If you're passionate about transforming the way an entire sector works, then this position is for you. This position will play a central role in Keela’s growth. The Head of Digital Marketing is responsible for driving Keela’s digital strategy; at its core this includes SEO, growth hacking, lead generation through new and creative strategies, Google analytics management and reporting, testing and optimizing current campaigns and the development of new campaigns using data driven decisions. In addition we would love it if you were experienced in the world of lead list generation and analysis, strategies for SEO that meet the ever changing and most up to date requirements, a clear understanding of how to develop and maintain evergreen content, keyword research and implementation of keywords for maximum impact. You should thrive on testing, learning and optimizing. You are experienced at defining and reporting KPI’s, campaign efficiency and outcomes. You can calculate ROI on every initiative and understand how to make changes to measure the effect and optimize results.

While that may seem like a tall order, you will join three others in our marketing team who can support you in these initiatives and help execute. Overall this is an exciting opportunity for you to own digital marketing, work with intelligent and capable teammates and generate the results you know you are capable of. This role is ideal for someone with at least a few years experience doing all of the above, who is ready to take the reigns and prove what they can achieve in a leadership role.


- Developing the digital marketing plan’s objectives & strategies to drive efficient, qualified leads for our sales team.
- Gathering and using metrics, analytics and data to drive decision making.
- Developing campaigns that drive growth, as measured by leads and conversion rates.
- Managing and using Hubspot’s powerful tools to lead your initiatives and measure progress.
- Developing scalable ways to use data and metrics to drive growth.


- Bias for taking ownership and a relentless problem solver.
- Exceptional time management and communication skills.
- Must be comfortable working in a fast paced and dynamic environment.
- Must be experienced using Hubspot (Proficient to Expert level)
- Must be experienced using Google Analytics (Proficient to Expert level)
- Bonus if you can edit and manage website updates and design but not a requirement.

Minimum 5-7+ years of related experience:
- Proven record of digital campaign implementation and management experience.
- Thorough understanding of inbound marketing and all the elements involved.
- Strong analytical and quantitative skills - ability to use data to develop and measure 
marketing programs.
- High level understanding of multiple digital media channels (online display, paid search, SEO, SEM, social media, emerging technologies etc)

Salary $52,000 - $85,000 per year including bonuses (depending on experience), plus benefits. This is a full-time, in-house role, based in our Vancouver office.

How to Apply
Please send your cover letter and resume to hire[at]networksforchange.org. We look forward to hearing from you!

Meet your team

People you would work with in this role

Wayne Uong

Avatar for Wayne Uong
Founder @Keela • Worked at @Alcatel-Lucent, @TandemLaunch • Studied at @McGill University
Founder @Keela Worked at @united-nations, @Senate of Canada • Studied at @McGill University (BA), @Osgoode Hall Law School (JD)

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