Digital Marketing Associate

As a Digital Marketing Associate, you will be responsible for search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships An ideal candidate will possess following-
- Good understanding of various online ad formats
- Prior experience in paid search, social media, lead generation, mobile marketing or email marketing preferred but not required
- Come up with new ideas and new ad programs for acquisition, downloads or retention.
- Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
- Understand consumer behavior and use Big Data for harness users
- Be mathematically inclined and be able to run all sort of analytics
- Drive all digital marketing activities including - search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships
- Facebook advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads
- Media strategy: develop media drive research for consumer understanding, market gaps and industry trends
- Drive online site development with global team
- Monitor RoI for bought, own and earned media, initiate tracking studies and campaign effectiveness
- Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, retail visibility, market research
- Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.
- Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand
- Good communication and content writing skills.