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Driving innovation to eliminate cigarettes

Communications & PR Manager - Switzerland

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JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based e-cigarette. Headquartered in San Francisco and backed by leading technology investors including Tiger
Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.

We’re an exceptional team with backgrounds in technology, healthcare, and biotech, and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals.


The PR & Communication Manager will lead external public relations efforts to drive awareness of JUUL Labs, its mission and its product(s) in an influential online channel in Switzerland.

* Build the JUUL brand in key publications and influential blogs
* Develop and implement complementary PR campaigns
* Serve as the front-line media contact for all press in Switzerland
* Manage any public relations agencies required to fulfill the mission

The PR & Communication Manager will also be in charge of building the educational program to support JUUL’s mission in Switzerland. Such programs could include:

* Prevention of underage usage
* Youth education

The PR & Communication Manager will work closely with the Marketing team, the Public Affairs team, and Government relations team.


We need a strong media relations tactician, writer and strategic storyteller – someone who can tie together key messages to build stories/campaigns that resonate with JUUL Labs’ core audience of adult smokers seeking to permanently switch away from combustible cigarettes.

Essential skills:

* Fluent in English
* Sound media relations, external communications
* Successful track record of securing stories in business/lifestyle/health/wellness publications, blogs, and other online outlets
* Ability to manage, train, prepare and guide any senior management involved in external media communication or public/industry events
* Experience working with the marketing function to support in-market promotions, influencer initiatives, speaking engagements and other promotional campaigns
* Experience developing company messaging that resonates with key audiences
* Ability to work collaboratively and effectively
* Knowledge of leading platforms that could be used to advance JUUL Labs’s Mission

Desirable skills:

* Experience in health/ tech and/or FMCG a plus
* Experience working in a regulated industry
* Master/ MBA degree in Marketing or Business


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