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The easiest way to do end-of-life planning

Digital Marketing Manager

$50k – $90k • 0.1% – 1.0%
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About Cake----------
Cake is a digital platform that makes it easier to discover, share, and store your end-of-life preferences. While 100% of people will die, only 25% of us plan for it. We understand why – planning for death is confusing and complicated.

We are a Boston-based, venture-backed, early-stage technology company that’s making end-of-life planning easier. Our user-friendly platform engages consumers, clinicians, and providers to keep everyone on the same page. We’re already working with some of the biggest players in healthcare, financial services, and insurance, including Blue Cross Blue Shield of MA and Massachusetts General Hospital.

Position Overview------------
Cake is looking for a Marketing Manager to help us become the #1 consumer brand and destination for end-of-life planning.

The role reports directly to the CMO of Cake and will work closely with leadership to execute on our brand and marketing strategy.

We’re a tight-knit crew that values team members who are curious, empathetic, humble, and proactive. We are presently considering local candidates who are available to meet as needed in our Boston office.

Responsibilities & duties
• Executing marketing strategy on all marketing channels deemed effective (email, FB, twitter, Instagram etc.)
• Drafting communications for current and prospective users
• Optimizing engagement funnel on the website

An ideal candidate has
• 3+ years experience in a marketing function
• Experience working for an Internet-based business
• Experience in multiple marketing channels such as SEO, SEM, and Facebook
• Experience managing outside consultants

To Apply----------
We’d love to hear from you. Please reply here on AngelList or send your resume and cover letter to hiring@joincake.com

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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