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The easiest way to do end-of-life planning.

Marketing and Content Strategy Manager

$45k – $85k • 0.01% – 1.0%
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About Cake----------
Cake is a digital platform that makes it easier to discover, share, and store your end-of-life preferences. While 100% of people will die, only 25% of us plan for it. We understand why – planning for death is confusing and complicated.

We are a Boston-based, venture-backed, early-stage technology company that’s making end-of-life planning easier. Our user-friendly platform engages consumers, clinicians, and providers to keep everyone on the same page. We’re already working with some of the biggest players in healthcare, financial services, and insurance, including Blue Cross Blue Shield of MA and Massachusetts General Hospital.

Position Overview------------
Cake is looking for a Content Marketing Manager to help us become a world-class destination for end-of-life related content.

This role will be on the ground-level executing all marketing strategy initiatives. This role will also manage our content production capabilities through a team of outside consultants. The role reports directly to the CMO of Cake.

We’re a tight-knit crew that values team members who are curious, empathetic, humble, and proactive. We are presently considering local candidates who are available to meet as needed in our Boston office.

Responsibilities & duties
• Performing basic SEO keyword research and optimization • Building and managing a team of contract writers, editors, and subject matter expert reviewers to aid in content production.
• Performing basic execution of Search Engine Marketing optimization
• Fostering interest and awareness of Cake’s mission and services on Facebook
• Executing marketing strategy on all marketing channels deemed effective (twitter, Instagram etc.)

An ideal candidate has
• 1-3 years experience in a marketing function
• Experience working for an Internet-based business
• Experience in multiple marketing channels such as SEO, SEM, and Facebook
• Experience managing outside consultants
• Interest or experience in writing about end-of-life topics
• Comfort navigating content management systems
• Basic HTML knowledge is a plus


To Apply----------
We’d love to hear from you. Please reply here on AngelList or send your resume and cover letter to hiring@joincake.com

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Meet your team

People you would work with in this role
CEO of Cake, obsessed with making end-of-life planning easier, former Director of The Lab@Harvard, advisor to biotech/pharma, art lover, MIT PhD engineer

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