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The easiest way to do end-of-life planning

The easiest way to do end-of-life planning

100% of people will die, yet most people do not plan for it.

Cake (joincake.com) is the easiest way to discover, share, and store your end-of-life preferences. We are a Boston-based, venture-backed, early-stage technology company that’s making end-of-life planning easier.

Our platform engages consumers, their loved ones, and the care team to keep everyone on the same page. We’re already working with some of the biggest players in health care and insurance, including Blue Cross Blue Shield of MA, Harvard Pilgrim, and Massachusetts General Hospital.

Cake is one of BuiltInBoston’s “Tech Startups to Watch in 2018.” We are winners of MIT Hacking Medicine, TEDMED, and Project Entrepreneur, and have been featured in publications like The New York Times, BBC, Forbes, The Huffington Post, and The Boston Globe.
CEO of Cake, obsessed with making end-of-life planning easier, former Director of The Lab@Harvard, advisor to biotech/pharma, art lover, MIT PhD engineer