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Joy In A Jar

Joy In A Jar

We are Jar Goods. We make Joy In A Jar. We are on a mission to bring pride and inspiration back to ready-to-cook pantry staples.

Jar Goods is innovating in stale and stagnant categories that are ripe for disruption, starting with the pasta sauce category. Our products are more delicious, more versatile, and completely clean label. Our Classic Tomato Sauces contain more tomatoes, more olive oil, more flavor, and are thicker and richer than competitors. Our Vegan Vodka Sauce is the only vegan vodka made with coconut milk, not soy protein isolate (junk). Our Beet + Basil Pesto is completely unique in its category.

Our competition is notoriously brand-centric. Jar Goods, conversely, is consumer-centric. We prioritize our target consumer by addressing their four core needs: quality, versatility, natural ingredients, and emotional validation. We are positioned to succeed by innovating within established but stagnant grocery categories where legacy brands cannot innovate authentically.

Laura Vitelli

Avatar for Laura Vitelli


Funded over

3 rounds

Latest round

Seed (Apr 2017)

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