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The future of the beverage industry will be through direct communication with customers.

The future of the beverage industry will be through direct communication with customers.

We believe the future of the beverage industry will be built through direct communication with customers. Our proprietary, first-to-market tech platform offers a frictionless ordering and customer service experience, featuring beverages tailored to meet the needs of the modern consumer. Conversational Commerce (cCommerce) blends natural conversation and consumption data, giving us a powerful ability to formulate and deliver innovative beverage products without the shelf-space constraints that currently plague the traditional beverage industry.

We introduced this innovative sales model in 2015 with the launch of our first brand, DIRTY LEMON. Since that time, our portfolio has expanded to include experiential retail properties, The Drug Store, with two locations in New York City. Our portfolio now includes four new brands utilizing our platforms & tools.

Iris Nova, Latin for “new lens,” is a nod to looking at the industry with a refreshed perspective and a renewed sense of opportunity.
Total raised

$15M

Funded over

1 round

Latest round

Seed (Jan 2018)

Director of Customer Experience

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Accounting and Finance Intern

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