Certainty in a single test
Senior Product Marketing Manager
At iRhythm, we see a new healthcare landscape — where patients can count on timely diagnoses, and care teams are so confident in their diagnostic results that they can turn their focus to patient care rather than administrative tasks. We believe in precision medicine, informed by state-of-the-art AI and delivered through in integrated partnership with health care providers.
iRhythm is at the forefront of this new landscape and we’re determined to lead the industry into the next era of cardiac care — and that’s why we need you!
We’re looking for a Sr. Product Marketing Manager to help drive the adoption of our Zio Platform of products and services, ensuring that patients everywhere have access to life-saving care. The ideal candidate is an experienced marketer who is excited by the opportunity to establish a new standard of care and possesses the skills to drive impact in a high-growth environment.
As a Senior Product Marketing Manager, you will own the voice of the customer and use those insights to inform the strategic positioning, launch, and go-to-market strategies of Zio products and services. Specifically, you will:
-Cultivate Voice of Customer and the market insights necessary to inform the go-to-market strategy of our products and services. This includes leading the organization in our understanding of the competition and of our strengths, weaknesses, opportunities and threats in relation to the market place.
-Develop strategic positioning, messaging frameworks, and claims libraries needed to establish, re-inforce and communicate the value of our products to target customers. Product positioning and messaging must align with Zio platform positioning and also help build the equity of the master brand.
- Develop customer personas and articulate the key pain points of each persona for the purpose of developing communications plans to influence persona behavior across the buying journey.
-Build launch playbooks for new product introductions, and lead the cross-functional collaboration required to gain alignment and resources necessary to execute the plans.
-Build and execute marketing programs to drive rapid awareness and adoption of our products in market. Define and be accountable to the key performance indicators for said programs. Marketing plans should be prioritized against the activities and channels that will yield the greatest impact.
-In collaboration with Sales Training and Enablement, define the critical-to-success competencies and behaviors of the sales team to ensure their success in selling the platform. Define, build, and launch the communication and selling tools to enable the success of this channel.
-Collaborate effectively with Product Management, Sales, Clinical Research, Clinical Operations, Customer Service, and other key cross-functional partners to inform product marketing plans and programs.
-Manage relationships and deliverables with external partners and vendors. Manage agencies and other vendor resources as necessary to ensure work products are delivered in scope, on time, on budget and in a fashion that delivers maximum impact for dollars invested.
-Develop and execute plans in accordance with our annual expense budget. Effectively manage your budget to plan, including managing vendor contracting, purchase requisitions, invoicing, and accruals where necessary.
-Establish clear and measurable key performance indicators (KPIs) and report back on those KPIs to evaluate the success or effectiveness of programs in market against established business objectives.
Skills / Requirements:
-7 years of marketing experience in progressively senior roles. Or, an MBA + 5 years’ experience.
-Any experience leading a team is a plus.
-Prior product launch experience is strongly desired. Candidates with leadership experience on product launches will distinguish themselves.
- Experience developing strategic positioning and messaging for new products or services.
-Demonstrated acumen in building sales tools, as well as optimizing the mix for maximum impact.
-You know your way around a marketing brief, and aren’t afraid to use one. You possess the ability to define an actionable insight, state a shared objective, articulate how you plan to achieve said objective, and show how you will measure / demonstrate success.
-As a complement to the above, you know when to be nimble and you have a bias for action. You are thoughtful, but do not let “perfect” stand in the way of “good”, or of forward progress.
-Ability to set relevant KPIs for marketing programs, measure, and report back on them.
-Demonstrated success with cross-functional collaboration for impact, in particular with sales, product management, RnD, clinical affairs, medical affairs, and customer service.
-Ability to lead without direct reports. A demonstrated ability to build coalitions, create followership, and get things done in a flat, matrixed organization is a must. Strong influence-management skills.
-Ability to collaborate effectively with sales and sales leadership. Skilled at soliciting input and enrolling key stake-holders into a strategic vision. Ability to create common vision around important “jobs” to be done and how to resource them. Ability to prioritize action for impact in partnership with sales.
-Prior experience in the healthcare sector is a strong positive. Candidates with industry experience in cardiology or electrophysiology will further differentiate themselves.
-Experience in building influencer-management programs for demonstrated business impact (e.g. KOL programs, advisory boards, peer-to-peer programs, webinars, medical conferences, etc.)
-Demonstrated experience with a broad mix of marketing and communication channels in a bonus. A jack of all trades who has lead campaigns through mass and targeted media channels will be a strong asset. A solid working knowledge of digital media channels (owned, earned, bought) is a plus.
-Candidates with experience in the digital health space, or who have worked on software products / services in the healthcare space will distinguish themselves. Electronic Health Record (EHR) experience is a bonus.
What's in it for you
This is a full-time position with competitive compensation package, excellent benefits including medical, dental and vision insurance (all of which start on your first day), paid holidays, and PTO!
iRhythm also provides additional benefits including 401K (with company match), an Employee Stock Purchase Plan, paid parental leave, pet insurance discount, Cultural Committee/Charity events, and so much more!
FLSA Status: Exempt
As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer (M/F/V/D). Pursuant to San Francisco Fair Chance Ordinance, we will consider for employment all qualified applicants with arrest and conviction records.
Make iRhythm your path forward.
iRhythm Technologies at a glance
iRhythm Technologies focuses on Biotechnology, Healthcare, Medical Devices, Diagnostics, and Medical Device. Their company has offices in San Francisco, Houston, Huntington Beach, and Lincolnshire. They have a large team that's between 501-1000 employees. To date, iRhythm Technologies has raised $237.8M of funding; their latest round was closed on September 2019.