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End-to-end discovery and experience platform for Luxury tailor-made travel

Digital Marketing / Business Development Manager

₹35,000 – ₹45,000
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BlueWander is looking for a highly skilled digital marketing manager with significant experience acquiring leads and customers. The ideal candidate will have experience drawing qualified leads through multiple paid channels, particularly Google AdWords, Facebook and other paid marketing channels.
The selected candidate will be responsible for improving our existing paid acquisition initiatives, and introducing new, relevant, successful paid marketing channels. You should be a highly motivated self-starter that can work autonomously and be as detail-oriented as you are strategic.

As an early stage startup with big ambitions in the travel tech industry, we’re looking for someone who knows how to develop low-cost, high-conversion acquisition marketing strategies as well as execute campaigns, from beginning to end.

Responsibilities:
Lead the strategy and day-to-day execution and optimization of our paid ad programs including management, keyword development, bidding, a/b testing plans, remarketing, and landing page optimization
Expand channel mix to expand our reach and/or lower cost-per-acquisition
Identify and develop new initiatives to improve campaign ROI and buyer experience
Own budget planning, forecast and pacing to ensure optimal and predictable spend and ROI across various campaigns and segments
Review and analyze paid strategies and marketing mix for competitors
Research and select keywords, write ad copy and create landing page copy
Work closely with other internal departments to develop fully integrated search campaigns while maintaining a consistent brand voice and message
Monitor, track and evaluate campaign performance analytics, based on KPI targets and baselines
Optimize campaigns accordingly to maximize investment
Create weekly reports, verify data accuracy, provide analysis and keep team updated on the status of campaigns
Stay current on industry trends and best practices, be an industry leader in your area of expertise

Requirements:
Proven experience in executing and optimizing complex paid search and social advertising campaigns
Experience handling marketing budgets and forecasting/reporting results and program reporting, including campaign ROI
Deeply data-driven and able to quickly optimize campaigns across paid channels
Excellent written communication and interpersonal skills
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

BlueWander at a glance

End-to-end discovery and experience platform for Luxury tailor-made travel

BlueWander focuses on Online Travel, Travel & Tourism, Luxury, and Entertainment And Luxury Travel. Their company has offices in Mountain View. They have a small team that's between 1-10 employees.

You can view their website at https://www.bluewander.life or find them on Twitter, Facebook, and LinkedIn.

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